The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line Free PDF
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Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.
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Making a living as an artist is hot topic these days. Tricky at best, it is an elusive career choice but very desirable none the less. Kari Chapin's down to earth, savvy advice strips away much of the mystery, whether you are knitting hats for babies or painting images to reproduce and sell on Etsy. She has brilliant insight into a variety of ways of approaching marketing, especially helpful insights into online avenues. Some longish passages (thank you!!) by Grace Bonney (Design Sponge*) and Holly Becker (Decor8), 2 of the most popular art and design blogs online, clarify how to pitch a product. Building any sort of business is difficult. Making things and selling them may be the hardest, particularly if you are in love with what you do. Kari makes it a step by step process that might just help you succeed. By Mary Anne Davis
Beyond being a super cute and attractive book, Kari's Handmade Marketplace will no doubt be the craft/indie business bible for at least the next 10 years. Questions about business cards? Social marketing? Selling wholesale or consignment? Using Etsy, Artfire or other online venues? It's all there, plus cute illustrations, stories told in the first person by today's most promising artists and crafters, and bits of information crammed into every nook and cranny. I get bored easily and rarely read a reference book cover to cover, but this one I did and have gone back and read parts twice. Highly recommended for those starting out in the business and to those with experience (I've been selling for over 5 years and found loads of good tips in Kari's book). This book should be on every crafters bookshelf. By M. L. Risley