The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career [Unabridged] [Audible Audio Edition]
Author: | Language: English | ISBN: B0078XQW3Q
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A blueprint for thriving in your job and career in today's challenging world of work by applying the lessons of Silicon Valley's most innovative entrepreneurs.
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past.
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today.
This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to:
- Adapt your career plans as you change, the people around you change, and industries change
- Develop a competitive advantage to win the best jobs and opportunities
- Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
- Find the unique breakout opportunities that massively accelerate career growth
- Take proactive risks to become more resilient to industry tsunamis
- Tap your network for information and intelligence that help you make smarter decisions
A revolutionary new guide to thriving in today's fractured world of work, the strategies ...
Direct download links available for The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career [Unabridged] [Audible Audio Edition] Free PDF
- Audible Audio Edition
- Listening Length: 6 hours and 41 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: February 14, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0078XQW3Q
No matter what you do, think of yourself as an entrepreneur. Be willing to take risks. Accept failure and learn from it. Keep trying, and you'll succeed.
If this all sounds familiar, then you'll be as disappointed as I was by The Start-Up of You, a generic career advice book churned out by two tech elites who could have done better. Rather than drawing directly on their experiences as founders and venture capitalists, Hoffman and Casnocha make a rote journey through modern Silicon Valley-themed business book territory. When they tell the stories of successes like Apple, Amazon, Netflix, PayPal, and Zappos, it feels like they're going through a checklist. There's far less original substance than in Casnocha's My Start-Up Life, which benefited enormously from his being a teenager who knew little beyond his own experiences. He could tell it like it is, rather than drawing on played-out archetypes. The older Casnocha has tailored his book to the broadest possible audience, with all the mediocrity that entails.
Simply put, I'm tired of hearing "They told him he was crazy..." stories. You know the type:
1. They [potential investors] told him [the entrepreneur] he was crazy.
2. He kept going. For years, he poured his heart and soul into his dream.
3. Today, [company he started] is valued at $x billion.
The problem with these stories is that there's only so much you can learn from them. The moral isn't "If they tell you that you're crazy, you're probably on to something"--to the contrary, if they tell you that you're crazy, you're probably crazy. "They" are often smart people like Hoffman and Casnocha.
Hoffman is the cofounder of LinkedIn, the online community of professionals and in this book there is some excellent advice for the modern professional. Some of it, such as the reality that there is no such thing as lifetime employment anymore, is well-known but still bears repeating. The best item of advice and one that I have never heard elsewhere, is the value of the weak link.
The authors split the connections that a person has into strong and weak links. A strong link is a person that you know very well and they know you and your skill set very well. People in this category also tend to have a skill set similar to yours. A weak link is someone that fits into the category of acquaintance, a person that knows of you and something about what you can do, but they do not have detailed knowledge and generally have skill sets distinct from yours.
Weak links are considered extremely valuable because they dramatically extend your reach into unfamiliar areas, which is essential in the modern world where your employable skill sets must be changed or improved on a regular basis. Furthermore, many new job descriptions are a synthesis of categories formerly considered distinct. They can provide the powerful peek into an area that you otherwise would not consider.
It is natural that there are many references to the LinkedIn model but they are well-embedded in the sense that they do not detract or overshadow the advice. The authors also are very positive in their discussions of the free-lance or itinerant worker. As a member of that category of workers that has encountered skepticism from people unfamiliar with such a work pattern, I appreciated the defense of that group of workers.
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