Reinventing You: Define Your Brand, Imagine Your Future [Unabridged] [Audible Audio Edition] Author: | Language: English | ISBN:
B00C56GLIW | Format: PDF, EPUB
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A step-by-step guide to reinventing you
Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this audiobook your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities - Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others - Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
Books with free ebook downloads available Reinventing You: Define Your Brand, Imagine Your Future Free PDF
- Audible Audio Edition
- Listening Length: 5 hours and 36 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: April 2, 2013
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00C56GLIW
Dorie cites Henry Wadsworth Longfellow: "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." Her very concrete steps for making that change -- and explaining them in credible, vivid ways -- would have helped me enormously. Dorie offers an eleven-step roadmap for redefining and living your brand. As an ardent believer in specificity I especially value Dorie's bulleted pointers and questions for close self-examination. They are buttressed by relevant stories and examples. Dorie writes from first-hand experience, going through several distinguished chapters of professional reinvention that included being a political journalist, and a former presidential campaign spokesperson to her work today. She is a strategy and communication consultant who supports organizations in marketing and brand reputation. She also writes for Forbes and Huffington Post.
Some Re-Invention Tips from Dorie's Book:
* To launch her new consulting business: "I honed my narrative (what am I bringing to the table?), crafted my content (so clients could get a taste of my ideas and approach), and began using every vehicle possible - from speaking to writing to enlisting `validators' - to spread the message."
* Conduct a 360 focus group of friends and colleagues to see how they perceive your brand. "If three people tell you you're a horse, buy a saddle," advised angel investor Judy Robinett.
* Encourage candid responses in that focus group with what executive coach, Michael Melcher, calls "paired questions" such as "What's my strength? What's not my strength?"
* "Research your destination" then "test-drive your path.
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