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Home » Business » Youtility: Why Smart Marketing Is about Help Not Hype Free PDF

Youtility: Why Smart Marketing Is about Help Not Hype Free PDF

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Thursday, July 25, 2013

Youtility: Why Smart Marketing Is about Help Not Hype Hardcover

Author: Visit Amazon's Jay Baer Page | Language: English | ISBN: 1591846668 | Format: PDF, EPUB

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Youtility: Why Smart Marketing Is about Help Not Hype Free PDF
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Review

"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
--SUCCESS Magazine


"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."
-- 800-CEO-READ


"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
-- JOE PULIZZI founder, Content Marketing Institute


"Youtility, the New York Times best seller by Jay Baer is one of the best business books I've ever seen on the dynamics between service and marketing. The information will change the way you think about marketing forever."
-- Multi-Channel Magic


"Two of my favorite business books of all time are Dale Carnegie's How to Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility."
-- Geoff Livingston, author of Marketing In the Round


“In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”
—DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
 
“What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”
—ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
 
“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
—JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

About the Author

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the FORTUNE 500. 
 
In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast. 

Download latest books on mediafire and other links compilation Youtility: Why Smart Marketing Is about Help Not Hype Free PDF
  • Hardcover: 240 pages
  • Publisher: Portfolio Hardcover (June 27, 2013)
  • Language: English
  • ISBN-10: 1591846668
  • ISBN-13: 978-1591846666
  • Product Dimensions: 8.3 x 5.7 x 0.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
I cannot recall a prior time when customers had more control over the purchase/pass decision-making process than they do now. There are several reasons why. Here are three: they have more choices than ever before (including passing), they know more about products and services than ever before (especially via consumer reviews and social media), and so-called "customer loyalty" is earned and retained or lost one transaction at a time. The essence of marketing remains unchanged (i.e. create or increase demand for whatever is offered) but just about everything else has changed.

Although the term "youtility" is a tad cutesie for my literary palate, it does correctly stress two key concepts: customer-centrism, and, usefulness. According to Jay Baer, "Instead of marketing that's needed by companies, Youtility is marketing that's wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers." As one sign of the times, Best Buy has done that by providing useful information that many people then use when making purchases online...from Amazon.

Baer examines three types of consumer awareness: Top-of-Mind ("an overripe banana tenuously clinging to relevancy"), Frame-of-Mind ("an apple, worthy of eating, but not enough to sustain you"), and Friend-of-Mine (Baer offers no metaphor so I will suggest a cook book). He identifies and discusses 20 companies that possess a Friend-of-Mine mindset and demonstrate Youtility in their customer relationships.

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