In The Plex: How Google Thinks, Works, and Shapes Our Lives [Kindle Edition] Author: Steven Levy | Language: English | ISBN:
B003UYUP6M | Format: PDF, EPUB
In The Plex: How Google Thinks, Works, and Shapes Our Lives Free PDF
Download In The Plex: How Google Thinks, Works, and Shapes Our Lives Free PDF for everyone book mediafire, rapishare, and mirror link Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
No other book has ever turned Google inside out as Levy does with In the Plex. Direct download links available for In The Plex: How Google Thinks, Works, and Shapes Our Lives [Kindle Edition] Free PDF
- File Size: 2400 KB
- Print Length: 437 pages
- Page Numbers Source ISBN: 1416596585
- Publisher: Simon & Schuster (April 12, 2011)
- Sold by: Simon and Schuster Digital Sales Inc
- Language: English
- ASIN: B003UYUP6M
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #17,136 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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in Kindle Store > Kindle eBooks > Business & Money > Technology > Innovation - #5
in Books > Computers & Technology > Business & Management > Manager's Guides to Computing - #9
in Books > Computers & Technology > Business & Management > Biographies
- #4
in Kindle Store > Kindle eBooks > Business & Money > Technology > Innovation - #5
in Books > Computers & Technology > Business & Management > Manager's Guides to Computing - #9
in Books > Computers & Technology > Business & Management > Biographies
Ever since its inception, and in many cases even before it became incorporated, Google has been referred to mainly in the superlatives. The briskness with which it became the dominant player in online search, the sheer size of its operations and the infrastructure, the incredibly short time within which it became one of the largest companies in terms of market capitalization - all of these are the stuff of legends. It is unsurprising then that Google would attract a high level of media attention, and there are literally hundreds of articles written about it every day. (I know this because I just did a quick search for Google in Google News.) Over the years there has also been no shortage of books on Google. However, in terms of the depth and breadth of its research, as well as the amount of first-hand information that it provides, Steven Levy's "In The Plex" stands in a category of its own.
In the minds of its founders and most of the early employees, Google is first and foremost a technology company. The business model of online advertising came about almost as an afterthought, and one continuously gets the sense that its purpose is to pay the bills so that Google geeks can have a free reign in pursuing their latest techie interest. This attitude is an integral part of Google's DNA, and any book that aims to provide the reader with a better sense of what Google is all about needs to get this point across. Unfortunately, there have been several books in recent years that were more concerned with all the intangible aspects of life in the age of Google and had almost completely missed this point. "In The Plex," I am happy to say, did not fall in that trap.
Among recent great books describing the business and impact of information technology, In the Plex is one of the best. As impactful as Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, and with story-telling as engaging as Idea Man: A Memoir by the Cofounder of Microsoft this book will be on the shortlist of 2011 "must reads" in the business of technology.
One of my favorite writers, Steven Levy of Wired, gained what may be unprecedented access to the employees and upper management of Google in order explore the history, the work environment key management decisions of one of the most innovative and culturally-influential companies of all time. Google manages this with 24,000 employees who see Google as the perfect employer for them. Levy describes Google as a place for the "unspeakably brainy", a kind of "geek never-never land" - just the right kind of environment to maximize innovativeness. Among the perks is the requirement for every engineer to spend a share of their time on personal projects. And as daunting as it sounds, Levy says Co-founder Larry Page actually still signs off on every single hire.
The co-founders Sergey Brin and Page literally started Google from a garage. (The name was a misspelling of the mathematical term for 10 to the 100th power - Googol. But the name stuck.) Their big idea: efficient searches and how to make money at it by selling keywords.
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