Trust Me, I'm Lying: Confessions of a Media Manipulator [Unabridged] [Audible Audio Edition] Author: | Language: English | ISBN:
B008MT9ZQ6 | Format: PDF, EPUB
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"You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...
- 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
- 2) Bloggers are slaves to money, technology, and deadlines.
- 3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you."
Direct download links available for Trust Me, I'm Lying: Confessions of a Media Manipulator [Unabridged] [Audible Audio Edition] Free PDF
- Audible Audio Edition
- Listening Length: 6 hours and 29 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: July 19, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B008MT9ZQ6
This book makes the other books I have read on social media and blogging virtually worthless. Holiday lays out more effective plans, proven by his track record, and pulls it off for less money. If you have any interest in business, social media, or blogging than it is a must read.
That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.
The Good
* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.
The Bad
* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.
The Ugly
* The writing is very good, the content is excellent.
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