Youtility: Why Smart Marketing Is about Help Not Hype [Kindle Edition] Author: Jay Baer | Language: English | ISBN:
B00B1FG7VE | Format: PDF, EPUB
Youtility: Why Smart Marketing Is about Help Not Hype Free PDF
Free download Youtility: Why Smart Marketing Is about Help Not Hype [Kindle Edition] Free PDF from 4shared, mediafire, hotfile, and mirror link The difference between helping and selling is just two letters
If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
Jay Baer’s Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Books with free ebook downloads available Youtility: Why Smart Marketing Is about Help Not Hype [Kindle Edition] Free PDF
- File Size: 3536 KB
- Print Length: 241 pages
- Page Numbers Source ISBN: 1591846668
- Publisher: Portfolio (June 27, 2013)
- Sold by: Penguin Group (USA) LLC
- Language: English
- ASIN: B00B1FG7VE
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #26,356 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #13
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Consumer Behavior - #15
in Books > Computers & Technology > Internet & Web Culture > Blogging & Blogs - #27
in Books > Business & Money > Marketing & Sales > Consumer Behavior
- #13
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Consumer Behavior - #15
in Books > Computers & Technology > Internet & Web Culture > Blogging & Blogs - #27
in Books > Business & Money > Marketing & Sales > Consumer Behavior
I cannot recall a prior time when customers had more control over the purchase/pass decision-making process than they do now. There are several reasons why. Here are three: they have more choices than ever before (including passing), they know more about products and services than ever before (especially via consumer reviews and social media), and so-called "customer loyalty" is earned and retained or lost one transaction at a time. The essence of marketing remains unchanged (i.e. create or increase demand for whatever is offered) but just about everything else has changed.
Although the term "youtility" is a tad cutesie for my literary palate, it does correctly stress two key concepts: customer-centrism, and, usefulness. According to Jay Baer, "Instead of marketing that's needed by companies, Youtility is marketing that's wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers." As one sign of the times, Best Buy has done that by providing useful information that many people then use when making purchases online...from Amazon.
Baer examines three types of consumer awareness: Top-of-Mind ("an overripe banana tenuously clinging to relevancy"), Frame-of-Mind ("an apple, worthy of eating, but not enough to sustain you"), and Friend-of-Mine (Baer offers no metaphor so I will suggest a cook book). He identifies and discusses 20 companies that possess a Friend-of-Mine mindset and demonstrate Youtility in their customer relationships.
Book Preview
Youtility: Why Smart Marketing Is about Help Not Hype Download
Please Wait...